Rich Media Advertising Solution for Content Providers

Content Providers

You can now generate additional revenue by placing advertising in content from your back catalogues too. We have seen that downloads are ten times higher when content is offered free.

So, you can offer free games to customers, without taking any revenue from your prime content. These customers then share this content with their friends and bring them to play your new games too. Lots of new people, who'll tell lots of new people, who'll tell lots of new people!

Key Benefits

• Straightforward API/cover supporting J2ME, Symbian, BREW and Windows Mobile.
• Drive viral distribution of content as users have the ability to share free content with friends.
• Generate new revenues with content from back catalogues, and use back catalogues to promote prime content areas to existing subscribers.
• Acquire new end users, achieving additional revenues without cannibalization from prime content. Trials showed that 78% of users had not previously downloaded content, supporting the notion that this approach leads to increased penetration of un-tapped users.

• Non intrusive, dynamic advertising - replicates real life advertising placement, embedded in the entertainment experience and amended in real time.
• Ability to share free content with friends. Trials showed that 78% of users had not previously downloaded content, supporting the notion that this approach leads to increased penetration of un-tapped users.
• Trials have shown that downloads are ten times higher when content is offered free.
• Detailed user profiling and behavior statistics provide an unprecedented level of detail including age, gender, location, habits and sharing networks.