• High quality, targeted, rich media inventory with the ability to embed advertising within the content. Non intrusive, dynamic advertising - replicates real life advertising placement, embedded in entertainment experience and amended in real time.
• Enhanced relevance of advertisements and promotions, as a result of unique user profiling, have shown an unprecedented click-through rate (more than 50%) and an enhanced acquisition rate (19%)
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• Complete campaign management and reporting system offering detailed user profile and behavior statistics, including age, gender, location, habits, preferences and sharing networks.
• Supports viral growth of content, as users can forward content, in return providing data on user groups and communities for improved targeting.
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