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NeuStar Showcases innerActive's Personalised and Contextual Mobile Advertising Solution in its Mobile IM Application

London, UK, February 08, 2008 -- NeuStar, Inc. (NYSE: NSR) today announced that it will be showcasing personalised and contextual mobile advertising embedded in its Instant Messaging solution. NeuStar's demonstration at GSMA Mobile World Congress 2008 shows innerActive Smart Media's ad-funded mobile entertainment channel embedded inside NeuStar's leading mobile IM application as part of its Interaction Framework (iFTM).

The solution will enable operators and brands to deliver "experience- based" and interactive advertising through a range of models, including toaster pop-up banners, product placement, and branded information services called "presence-enabled Ad Buddies" through the operator's mobile IM service.

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innerActive and Jamster’s successful UK trial of mobile in-game advertising service generates 39% average click-through rate

Berlin, Germany, February 8, 2008 innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster,   Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino’s Pizza and Calvin Klein in exchange for free games – shows a very high Click-Through-Rate (CTR) of 39 per cent.The highly successful trial, which ended on 31 December ’07, gave UK mobile users the opportunity to download six free games from the Jamster site, in return for viewing advertising and promotions from sponsors.

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m-Wise Partners With innerActive to Deliver Innovative Solutions for In-Game Mobile Advertising

 

November 14, 2007 -- Mobile content technology vendor, m-Wise (OTCBB: MWIS) and innerActive Smart Media, a leading provider of innovative ad-funded entertainment channels, have announced today a strategic alliance for delivery of In-Game Advertising services.

 

innerActive provides a smart media platform for delivery of promotions and advertising in the space of rich content mobile media. The innerActive solution provides relevant contextual and dynamic advertising for high impact advertising campaigns, such as in-content placements, click to call, mobile coupons and incentives. m-Wise is a world class leader in delivery of mobile content and mobile marketing services and the synergy between the companies generates an end-to-end solution for In-Game mobile advertising.

 

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Jamster and innerActive to Trial Mobile In-Game Advertising Service in UK

 

October 19, 2007 – Jamster, one of the world's leading providers of digital entertainment, able to reach one in six consumers around the globe, and innerActive Smart Media, a leading provider of innovative ad-funded entertainment channel, have announced today a trial of a new Mobile In-Game Advertising service in the UK.

 

The users will be exposed to truly non-intrusive ads, which are dynamically embedded and changed within the games. The mobile advertisements and promotion features are sponsored by top international brands such as: Calvin Klein, Domino's Pizza, Fox, SPIDER-MAN™ 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and eBay. 

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